SMM manager at the MOES ERCO

REQUEST FOR EXPRESSIONS OF INTEREST ( LEARN-IC-NUS-1.5.1-R- SMM manager at Education Reform Communication Office) UKRAINE Lifting Education Access and Resilience in Times of Need in Ukraine Program Grant No. TF0C5794 Assignment Title: SMM manager at Education Reform Communication Office Reference No . LEARN-IC-NUS-1.5.1-R The Ministry of Education and Science of Ukraine is implementing projects financed by the World Bank, including: Ukraine Improving Higher Education for Results Project (UIHERP) and Lifting Education Access and Resilience in times of Need in Ukraine Program (LEARN) Program and plans to prepare and implement new operations in cooperation with the World Bank (hereinafter referred to as the Operation(s)) UIHERP Project Development Objective is to improve efficiency, conditions for quality, and transparency in the higher education system of Ukraine. LEARN was developed to address critical challenges and provide essential support to the education sector, aligning with the Ministry of Education and Science's (MoES) Strategic Action Plan. The SMM Manager will be responsible for content planning, publication, trend monitoring, and performance analysis to enhance the Ministry's digital presence and public engagement. All activities should be aligned with the MoES Strategic Action Plan and the Operation of the World Bank. The Consultant will be contracted through competitive selection in line with Procurement Regulations for IPF Borrowers, Feb 2025. The detailed Terms of Reference and submission modalities for the assignment are attached to this Request for Expression of Interest. MOES now invites qualified interested persons to submit their expression of interest in Ukrainian and English as provided in the Terms of reference. The deadline for submission of applications is 11:00 am Kyiv time July 18, 2025. TERMS OF REFERENCE for Consulting Services (Individual Consultant) SMM manager at the Education Reform Communication Office Contract No. LEARN-IC-NUS-1.5.1-R Lifting Education Access and Resilience in Times of Need in Ukraine Program URTF Grant No. TF0C5794 BACKGROUND Ukraine and World Bank have signed the agreements for the Program "Lifting Education Access and Resilience in times of Need in Ukraine Program" (hereinafter referred to as the LEARN or Operation). The Operation total financing is US$415 million using a combination of the World Bank's financial instruments: Program-for-Results (PforR) complemented by Investment Project Financing (IPF). The Program-for-Results (PforR) is implemented through a US$235 million credit provided by Bank resources, supported by credit enhancement from the Advancing Needed Credit Enhancement for Ukraine (ADVANCE Ukraine) Trust Fund, which is backed by the Government of Japan. This is formalized under the Financing Agreement between Ukraine and the International Development Association for the Program (CREDIT NUMBER 7626-UA). An additional US$150 million is provided under the Special Program for Ukraine and Moldova Recovery (SPUR) of the International Development Association (IDA) Crisis Facility, as outlined in the Loan Agreement between Ukraine and the International Bank for Reconstruction and Development for the Program (LOAN NUMBER 9721-UA). Furthermore, US$30 million in Investment Project Financing (IPF) is secured under the Grant Agreement between Ukraine and the International Bank for Reconstruction and Development and the International Development Association, acting as the administrator of the Ukraine Relief, Recovery, Reconstruction, and Reform Multi-Donor Trust Fund (URTF GRANT NUMBER TF0C5794). Hereinafter, the portion of the Operation financed through the PforR will be referred to as the Program, and the portion financed through the IPF will be referred to as the Project. LEARN was developed to address critical challenges and provide essential support to the education sector, aligning with the Ministry of Education and Science's (MoES) Strategic Action Plan. For this program, "strategic communication and public engagement" refer to three critical aspects of ensuring the effective implementation of education policies and public trust in reforms: i. Transparency and trust, including timely and clear communication about key initiatives, accessible information for stakeholders, and proactive crisis communication strategies to address concerns and misinformation. ii. Awareness and outreach, especially the development of targeted campaigns, public information materials, and digital engagement strategies to ensure broad understanding and support for educational transformations among educators, parents, students, and policymakers. iii. Capacity building in communication, ensuring that education institutions, regional authorities, and key stakeholders are equipped with the necessary tools, guidelines, and skills to effectively communicate and engage with the public regarding policy changes, funding mechanisms, and international support programs. Effective communication is a key instrument for building trust in education reforms, shaping public perception, and ensuring stakeholder engagement. The Operation of the World Bank is inlined with the Strategic Action Plan and Communications vision of the Ministry. 2. OBJECTIVE The objective of this assignment is to manage and execute MoES's social media activities, ensuring engaging, clear, and audience-driven content across platforms. The SMM Manager will be responsible for content planning, publication, trend monitoring, and performance analysis to enhance the Ministry's digital presence and public engagement. All activities should be aligned with the MoES Strategic Action Plan and the Operation of the World Bank. 3.SCOPE OF SERVICES The Consultant shall provide the following services, including but not limited to: Develop weekly content plans for all MoES channels, ensuring alignment with the overall communication strategy and reform priorities, including LEA